PRIVACY POLICY

LAST UPDATE: 21st AUGUST 2024

In this policy the use of “us”, “we” or “our” refers to iniBuilds Ltd., & inibuilds.com.

iniBuilds Ltd. is a United Kingdom based company of,
International House, 6 South Molton Street, London, England, W1K 5QF.
Company Number: 11858953

1. INTRODUCTION

Who are we?

We are iniBuilds Ltd, a company with registration number 11858953, and with registered address at International House, 6 South Molton Street, London, England, W1K 5QF (“we”, “us” or “our”). We are a game studio which specialises in the design and development of various assets for simulation in both the video and game space, and for wider commercial uses.
Where we decide the means or purpose of processing your personal data, we are the “controller."

What’s this notice about?

This notice explains how we process personal data, as a controller, in relation to individuals (“you” or “your”) who visit our website (“Website”).
We update this notice from time to time, so you should check back in on a regular basis. Where appropriate, we will actively notify you.
Throughout our Website we may link to other websites owned and operated by third parties. Those third-party websites may also gather information about you in accordance with their own separate privacy notices. For privacy information relating to those third-party websites, please consult their privacy notices as appropriate.

What are your rights?

You have the following rights, although these rights may be limited in some circumstances:
● Ask us to send a copy of your personal data to you or someone else
● Ask us to restrict, stop processing, or delete your personal data
● Object to our processing of your personal data
● Object to use of your personal data for direct marketing purposes
● Ask us to correct inaccuracies in your personal data

2. YOUR PERSONAL DATA

Personal data Categories

  1. Contact Data
  2. Transaction Data
  3. Identification Data
  4. Feedback Data
  5. Analytics Data
  6. Account Data
  7. Competition Data

What they include

  1. Name, email address
    and residential address.
  2. Information which we collect from you when you order products
    and services from us, including your:
    • Delivery address
    • Billing address
    • Transaction and payment card or other payment method information
    • Bank account and payment details (including card verification value)
    • Information relating to your transaction history (including transaction value, products or services purchased, transaction date and transaction status) and saved items
    • Shopify ID
  3. Information which we request from you in order to verify your identity (including your iniBuilds account username, email address and residential address).
  4. Information relating to you which is contained within enquiries, complaints,
    feedback, questions or survey responses which you share with us, in relation to the Website, our products or
    our services.
  5. Information relating to:
    • How you interact with and use our Website, products and services (including for how long you visit the Website and what pages you visit on the Website)
    • The device which you use to access our Website, products and services (including your IP address and screen resolution)
    • Your preferences when using the Website (including language settings)
    • Your approximate location
    • “Identifiers” which are used to identify you when you visit the Website
    • Technical errors which you encounter when using the Website
  6. Your iniBuilds account login details, email address, name and
    any other information relating to your iniBuilds account.
  7. Information relating to you which is contained within your
    responses to competitions and other promotional events.

3. HOW WE USE IT

To deliver our services to you

Purpose and data: We collect and use your Contact Data, Transaction Data, Analytics Data and Account Data in order to:

  • Create and manage your account with us.
  • Enable you to use our Website, products and services.
  • Customise our Website and its content to your particular preferences.

Legal basis and further information: We may process this personal data:

  • Where it is necessary for the performance of the terms which we have in place between us and you.
  • To pursue our legitimate interests in promoting our business and furthering our commercial interests.

    Sources and recipients: We collect this information from you when you register an account with us, and use our Website, products and services. We may share your information with Shopify Inc., Google LLC, “Best Currency Converter” by Grizzly Apps SRL, Go Daddy Operating Company LLC and Paypal Holdings, Inc. in order to process orders and payments which you make via our Website.

    How long we keep this information for: Until 7 years have elapsed from the date on which you have deleted your account with us.

To understand how you use our services, and improve our services

Purpose and data: We collect and use your Analytics Data to: (i) identify you; (ii) understand how you use our Website; (iii) improve, test and monitor the quality and delivery of the Website; (iv) identify and correct any problems on the Website; and (v) perform essential business operations.

Legal basis and further information: We only process this data where we have your consent to do so. You can withdraw your consent for us collecting this information by changing the settings on the cookies tool on the Website.

Sources and recipients: We collect this information using cookies provided by Shopify Inc. and Google LLC. For further information on this, please refer to Section 5 of this notice.

How long we keep this information for: Until 7 years have elapsed from the date on which you have deleted your account with us.

To prevent against and detect fraud against you or us

Purpose and data: We collect and use your Transaction Data, Analytics Data, Contact Data and Identification Data in order to conduct checks to identify you and verify your identity, or to help prevent and detect fraud against you or us.

Legal basis and further information: We may process this personal data:
• To pursue our legitimate interests in mitigating our business’ legal and commercial risks
• To pursue your legitimate interests in keeping you safe when using our Website, products and services.

Sources and recipients: This information is collected by Shopify Inc., who issues us with fraud alerts in relation to orders which we receive.

How long we keep this information for: Until the relevant issue is resolved, or for 7 years in relation to unresolved issues.

To run competitions

Purpose and data:
We collect and use your Contact Data and Competition Data in order to organise competitions and other promotional events.

Legal basis and further information: We may process this personal data:
• Where it is necessary for the performance of any competition terms which we have in place between us and you.
• To pursue our legitimate interests in promoting our business and furthering our commercial interests.
• To pursue your legitimate interests in giving you the opportunity to participate in the relevant competition or promotional event, and to win the prize(s) on offer.

Sources and recipients:
We collect this information from you when you submit an entry into the relevant competition or promotional event. Your information may be shared with Meta Platforms if we are running the relevant promotional event via Facebook or Instagram, or with Discord, Inc. if we are
running the relevant promotional event via Discord.

How long we keep this information for: Until the relevant competition or promotional event has ended, and we no longer need to retain this information for the purpose of organising such event.

To send you non-marketing communications

Purpose and data: We collect and use your Contact Data and Account Data in order to send you communications which are not related to marketing, including communications about changes to our terms or policies, service messages relating to our products or services or other important notices.

Legal basis and further information: We may process this personal data:
• Where it is necessary for the performance of the terms which we have in place between us and you.
• To pursue your legitimate interests in ensuring that you get the best out of your experience when using our Website, products and services.
• To comply with a legal obligation which we are required to comply with.

Sources and recipients: We collect this information from you when you create an account with us. We share this information with Klaviyo, Inc., as we use their marketing automation platform to send non-marketing communications.

How long we keep this information for: Until 1 year has elapsed from the date on which you have deleted your account with us.

To send you marketing communications

Purpose and data: We collect and use your Contact Data and Account Data in order to contact you about our products, services and business updates, or our partner’s products, services and business updates.

Legal basis and further information: In some cases, we process this personal data where you have given your consent to us doing so. We may also process this personal data:
• To pursue our legitimate interests in promoting our business and furthering our commercial interests.
• To pursue your legitimate interests in ensuring that you are informed about products, services and business updates which you may be interested in.

Sources and recipients: We collect this information from you when you consent or opt-in to receive these communications via our Website. You can withdraw your consent or opt-out of receiving such communications by:
• contacting us at: https://inibuilds.com/pages/contact
• using the ‘unsubscribe’ link in emails
• visiting our unsubscribe page at https://manage.kmail-lists.com/subscriptions/unsubscribe?a=RAJcpk
• updating your marketing preferences at: https://manage.kmail-lists.com/subscriptions/unsubscribe?a=RAJcpk

We share this information with Klaviyo, Inc., as we use their marketing automation platform to send marketing communications.

How long we keep this information for: Until you withdraw your consent or opt-out of receiving the relevant marketing communications.

To respond to your feedback

Purpose and data: We collect and use your Feedback Data, Account Data and Contact Data in order to: (i) review and respond to their enquiries, complaints, feedback, questions or survey responses relating to the Website, our products and our services; (ii) provide customer care services; (iii) improve, test and monitor the quality and delivery of the Website, or our products, services or resources; and (iv) receive feedback on your experience when using our products, services or resources.

Legal basis and further information: We may process this personal data:
• To pursue our legitimate interests in promoting our business and furthering our commercial interests.
• To pursue your legitimate interests in ensuring that you get the best out of your experience when using our Website, products and services, and receive quality customer care.
• To pursue both our and your legitimate interests in ensuring that we can improve our services and products.

Sources and recipients: We collect this information from you when you send us your enquiry, complaint, feedback, question or survey response by phone, email, post or via social media. We may share this information with Zendesk, Inc., as we use their customer service software to process, manage and respond to your feedback.

How long we keep this information for: Until 1 year has elapsed from the date on which your issue has been resolved.

To comply with our tax obligations

Purpose and data: We collect and use your Identification Data and Transaction Data in order to enable us to ensure that the correct taxes are being applied to transactions which we process, and to otherwise help us to comply with our tax obligations.

Legal basis and further information: We may process this personal data to comply with our legal obligations.

Sources and recipients: We do not share this information with third-parties.

How long we keep this information for: Until 7 years have elapsed from the date on which you have deleted your account with us.

To advertise our products and services on third-party websites

Purpose and data: We collect and use your Analytics Data in order to display advertisements relating to our products and services on third-party websites (such as Facebook) after you have visited the Website.

Legal basis and further information: We only process this data where we have your consent to do so. You can withdraw your consent for us collecting this information by changing the settings on the cookies tool on the Website.

Sources and recipients: We collect this information using cookies provided by Meta Platforms, Inc. For further information on this, please refer to Section 5 of this notice.

How long we keep this information for: We retain this information for as long as it is necessary for the purpose of advertising our products and services, but for no longer than 180 days.

STORAGE, TRANSFERS AND DISCLOSURE

Storage & Transfers
We are based in the United Kingdom, regularly collaborate with an international network of partners and may from time-to-time use subcontractors based in other countries. Where we transfer personal data internationally, we implement certain contractual measures in order to safeguard such transfers, where required by applicable data protection laws to do so. For more information, please contact us using the contact details at the start of this notice.

Disclosure
Other than as set out above, we may disclose your personal data:
• Where required by law, government, competent authorities or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud. Legal basis: our legal basis for this processing is likely to be: compliance with legal obligation or legitimate interests in: (i) obtaining advice in relation to legal and similar proceedings; (ii) communicating with relevant third parties in relation to legal and similar proceedings; and/or (iii) protecting and defending ourselves from legal and similar proceedings.
• With members of our corporate group, suppliers and subcontractors, as necessary for the purposes (and on the legal basis) set out in this notice.
• If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared on the basis of the legitimate interests of us, our shareholders, customers and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you. Legal basis: our legal basis for this processing is likely to be: our legitimate interests pursued would typically include our interest (and that of our shareholders) in negotiating and concluding the relevant transaction, and our interest (and that of our users) in financing the business and ensuring the development and continuity of our products and services.

COOKIES, ANALYTICSAND SIMILAR TECHNOLOGIES

Cookies, pixels and other technologies store and access data on devices to help websites and apps work. This table explains their purpose, how long they last, and who else can access their data. We get consent to use them unless they’re essential to the Website.

Most browsers allow control
over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.

Cookie/data Duration Purpose Source
_shopify_y 1 year This cookie is associated with Shopify's analytics suite. For further information about how Shopify collects and uses personal data, please refer to their privacy notice here.
_shopify_s 1 hour Shopify sets this cookie to be used in connection with shopping cart. As above.
_orig_referrer 14 days Shopify sets this cookie to be used in connection with shopping cart. As above.
_landing_page 14 days Shopify installs this cookie to track landing pages. As above.
_shopify_sa_t 1 hour Shopify sets this cookie for marketing & referrals. As above.
_shopify_sa_p 1 hour Shopify sets this cookie for marketing & referrals. As above.
_ga 1 year, 1 month, 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. For further information about how Google collects and uses personal data, please refer to their privacy notice here.
_gid 1 day Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. As above.
_gat 1 minute Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. As above.
_fbp 3 months Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. For further information about how Meta collects and uses personal data, please refer to their privacy notice here.
_kla_id 1 year, 1 month, 4 days Klaviyo sets this cookie to collect information on the visitor’s behavior. This information is used for internal analytics and to optimize the website. It also registers if the visitor has subscribed to a newsletter. For further information about how Klaviyo collects and uses personal data, please refer to their privacy here.